GLORY Kickboxing today announced it reached an agreement with the CBS Sports Network to air GLORY content beginning on June 15.
Under the terms of the deal, the CBS Sports Network will air GLORY programming that “will feature the best full fights and highlights from GLORY events.” The first program will feature footage from last month’s GLORY 65 event held in Utrecht, Netherlands.
The CBS Sports Network is a cable and satellite channel that is available in over 90 million homes in the U.S., according to the network.
The deal, which runs through 2020, gives GLORY and the sport of kickboxing greater exposure to American audiences. Currently, GLORY numbered events and Superfight Series fight cards are available in the U.S. exclusively via the UFC Fight Pass streaming platform.
GLORY chief Marshall Zelaznik was pleased with the new agreement.
“This deal brings GLORY action to millions of households across the US, giving existing fans more opportunities to watch and allowing new fans to discover the world leader in stand-up combat,” he said.
“CBS is a leader in the sports space and this partnership complements GLORY’s growth and expansion at the same time as making us part of a great suite of top-tier content.”