GLORY Kickboxing issued a press release today that announced a new partnership with supplement retailer House of Nutrition.
House of Nutrition is based in Holland, and the two companies “will develop a partnership across Europe and China, including a branded presence across all numbered GLORY events taking place in those territories,” according to the statement.
The House of Nutrition will now have “in-ring branding” during GLORY events, and its branding will also be featured at press conferences and weigh-ins.
House of Nutrition is the second major partnership announcement over the past few months by GLORY. In February, Litecoin became the organization’s “official cryptocurrency.”
GLORY CEO Marshall Zelaznik said he was pleased about the partnership between GLORY and House of Nutrition, a company with over 30 years in the nutrition business.
““As one of Europe’s oldest and most prestigious suppliers of sports nutrition and wellness products, GLORY is proud to be associated with House of Nutrition. It is rare when you get to bring two top brands together that are so closely aligned. We look forward to helping each other continue to grow in Europe, China and beyond,” he said.
The new partnership commences at the upcoming GLORY 65 event on 17 May in Utrecht, Netherlands.