A management shift occurred at Glory Kickboxing. Glory Sports International, the parent company of the promotion announced yesterday they brought in a former UFC Executive VP to take over as the company’s CEO.
Marshall Zelaznik is the new Chief Executive Officer of Glory Kickboxing. Zelaznik replaces former chief executive officer Jon J Franklin, who will remain with the organization as Chief Development Officer.
Zelaznik worked for pay per view distributor InDemand before he joined the UFC in 2006. Under his management, the UFC expanded into new markets such as Europe and Brazil, and Zelaznik actually lived in the United Kingdom for five years. He was also the UFC’s Chief Content Officer, and managed the UFC Fight Pass streaming service which coincidentally broadcasts the Glory Super Fight Series and offers old K-1 events on demand. Zelaznik was a casualty of the downsizing by the new UFC brass, after the new ownership group took over from the Fertitta brothers.
Given Zelaznik’s impressive track record in the fight business, this seems like an excellent hire by Glory. Zelaznik has a background in negotiating with broadcasters and he is experienced in the pay per view market. Here’s hoping he can get bigger and better deals for the promotion so Glory gets more visibility and a bigger fan base.